The striking Royal Horticultural Society’s Malvern Spring Festival giant welly has planted itself at Webbs of Wychbold, as it launches the 2024 tour, taking in Worcestershire, Herefordshire and Gloucestershire, in support of the prestigious annual gardening event held at Three Counties Showground in Malvern.

A selfie magnet for visitors, the welly measures 10ft in height and weighs in at 100 kilos and has already been providing visitors to Webbs in Droitwich with lots of photo opportunities, since it arrived earlier this week and making Webbs it’s home until Monday 4 March.

Head of Shows & Marketing at Three Counties, Jane Edwards, said: “It’s that time of the year again when we polish off our iconic RHS Malvern Spring Festival giant welly, to signal that spring is on its way  and the prestigious RHS floral show season is about to begin.

Huge thanks to Webbs of Wychbold for welcoming the ‘new look boot’, with a freshly hand painted design by Amanda Steer, highlighting this year’s theme of ‘Gardening Change. Promoting our message of the benefits to wellbeing that gardening inherently brings, underlining its vital role in fostering positive change in our lives and the world.”

The RHS Malvern Spring Festival, a four-day gardening extravaganza held at the Three Counties Showground is set to launch the exciting new RHS 2024 show season from 9 - 12 May 2024, with a whole host of thematic new zones, theatres, immersive experiences and interactive demonstrations.

The RHS Malvern Spring Festival features an unmissable line-up showcasing the country’s best-known expert horticulturalists and TV gardening personalities, the crowning of the very first RHS award-winning gardens of the year, plus a showcase of new talent and the latest in horticultural trends and innovation.

The theme for 2024’s Festival ‘Gardening for Change’ references the positive impact horticulture has on places, people and wellbeing. The spring event seeks to inspire a new wave of green-fingered individuals, equip visitors with knowledge of resilient gardening techniques, and celebrate gardening and community initiatives.

Head of Brand at Webbs, Sarah Brooks, added: “We are delighted to support RHS Malvern Spring Festival. It is a wonderful family event, offering inspiration for gardeners and foodies alike – which is very much our thing at Webbs! The giant welly has been attracting lots of attention at the entrance to our Wychbold store.”

Find out more about the RHS Malvern Spring Festival at rhs.org.uk.