Sky is rolling out a new VIP lounge experience, giving more Sky customers VIP access and star treatment closer to home - and it’s coming to Birmingham.

The exclusive lounge will open at Utilita Arena Birmingham on Thursday 8 June. Sky customers can easily sign up to visit the brand-new Sky VIP lounge at Utilita Arena Birmingham on the MySky app on a first-come first-served basis. The exclusive lounges boast a number of benefits, including dedicated entrances and customer check-in, plus a private area to relax and dine in, as well as a VIP Star Bar. Customers can get everything they need before enjoying a show – including merchandise from their favourite acts.

Sky VIP finds new ways to reward customers, with exclusive gifts, rewards, and experiences to choose from, all ready and waiting on the MySky app as a way of thanking their loyal customers.

As one of the most prestigious spaces in the Arena, the Sky VIP lounge will make guests feel extra-special thanks to immersive installations, themed treats, glitter artists and even a mini stage that can host live entertainment to get customers party ready, making it a truly unforgettable experience, before the arena shows even get started.

In the coming months, Sky customers with tickets to shows at Utilita Arena Birmingham will be able to apply for lounge passes by simply heading to the Sky VIP section in the My Sky app.

Customers can expect more surprise and delight moments as the rollout continues.

All lounges have been designed by Sky Creative with star treatment in mind, as a place to see and be seen. Carefully crafted to help members get in the mood; the lounges all create a striking backdrop for that perfect selfie moment ahead of the show.

Find out what’s on at Utilita Arena Birmingham here: utilitaarenabham.co.uk/whats-on

Find out more about the Sky VIP: sky.com/pages/vip