LoveBrum, a charity dedicated to supporting small and volunteer-led projects and causes across Birmingham, has announced the launch of its Hidden Heroes campaign, a celebration of the unsung heroes who make a huge impact in the city.

The campaign kicks off with a stunning hand-painted mural depicting Malachi Nunes from Ambitious Lives, a true embodiment of a hidden hero.

The mural stands as a beacon of inspiration and a vivid reminder of the extraordinary contributions of Brummies like Malachi who work tirelessly to better the lives of others across Birmingham.

"As someone deeply committed to mentoring and guiding the youth of Birmingham, I am honored to be featured in LoveBrum's 'Hidden Heroes' campaign. This mural isn't just a portrait of me; it's a tribute to all the dedicated individuals across our city who work quietly yet passionately to uplift and support our communities. It's about recognizing the power of community work and the profound impact it can have on young lives. I hope this campaign encourages more people to get involved and support the incredible work being done in Birmingham." - Malachi Nunes, Founder of Ambitious Lives.

Throughout 2024 Brummies will see more Hidden Heroes championed by LoveBrum across the city - encouraging people across the city to recognise, donate and support the work these amazing causes are doing.

“This campaign is LoveBrum reintroducing itself to the city in the only way we know how - championing and providing a platform for the hidden-gem projects and causes across Birmingham that we exist to support and fund. Malachi and Ambitious Lives are a perfect example of the ecosystem of Hidden Heroes that play a crucial role in Birmingham, making our city a better place to be.” Dionne Mallens, Head of Operations - LoveBrum.

Since 2015 LoveBrum has supported over 200 causes like Ambitious Lives in nearly every Birmingham ward as well as its neighbouring areas, distributing over £200,000 in funds and impacting over 25,000 lives in the process.

“Birmingham has always been such a special city thanks to its citizens and their sense of loyalty and resilience. There is no hiding the fact that we are facing some serious challenges – not least around crime – but it speaks to our city’s character that ordinary citizens like Malachi are stepping up and helping to tackle these challenges head-on.

“What LoveBrum are doing to support our hidden heroes is absolutely fantastic, and I’m delighted to be able to support their plans. I have no doubt this will make a real difference to the city, and I’m sure Brummies will donate generously to support the Hidden Heroes campaign.” Andy Street - West Midlands Mayor.

Produced by specialist street art agency Global Street Art, Brummies can see the Hidden Heroes mural on Digbeth High Street for the duration of the campaign.

“Our project with LoveBrum is testament to Global Street Art’s model of human-powered, hand-painted advertising which facilitates murals for worthy community projects.”

For more information about LoveBrum and the Hidden Heroes campaign and to find out how to donate and support the please visit lovebrum.org.uk